But a quick spin through Instagram (#vscogirl has 1.5 million entries and counting) shows that they aren’t exclusively interested in those things, revealing other VSCO girl–approved items that retailers would be wise to stock. Typically, these young girls seem to favor cheap jewelry: shell necklaces, campy beads, woven friendship bracelets.
Passing pop culture fad or not, it’s already spawned hundreds of Instagram accounts, multiple references on major websites and even TV shows (an entire episode of NBC’s Superstore was littered with them), and lots of parents voicing both their confusion and concern.Īs far as our industry goes, there is, of course, jewelry involved. Once the VSCO girl became a meme, she became a customer segment. As in, follow what they are buying, because those are the things that will sell.
Image via: let a mean-spirited term like basic fool you-strip it down, and, really, it just means popular. #vsco #vscovibes #vscoaesthetic #vscoaesthetics #vscogirl #vscogirlvibes #vscogirlvibe #vscogirlaesthetic #vscoteen #vscoteenaesthetic #vscoteenaesthetics #vscoteenvibes #vscogirlaesthetics #aesthetic #aesthetics #vscotrend #explore #explorepage #summer #vscosummer #trend #trendy #summer2k19 #summer19 #vscofun #summerfun #summer2019 #messybun #vscohairstyle #scrunchiesĪ post shared by ☆ kaitlyn ☆ on at 7:57am PDT.If u could dye ur hair any color, what would it be? Plus, they have social media to document it all. Basically, they’re me (and many of you) in the ’90s, with more money and less acne, and a lot more on their plates to worry about (see sea turtle love and their quest to save the environment). Via: ladies and gentlemen, is to the new generation what a slightly older generation would call “basic.” A vast generalization of females that stereotypically like certain things (what used to be pumpkin spice lattes and yoga pants is now a colorful range of Starbucks teas and barely there bike shorts you wouldn’t notice anyway because the T-shirts are so long). #vsco #vscovibes #vscoaesthetic #vscoaesthetics #vscogirl #vscogirlvibes #vscogirlvibe #vscogirlaesthetic #vscoteen #vscoteenaesthetic #vscoteenaesthetics #vscoteenvibes #vscogirlaesthetics #aesthetic #aesthetics #vscotrend #explore #explorepage #fall #trend #trendy #vscofun #vsco.funs #2019 #2k19 #starbucks #birkenstocks #birks #whitebirks #puravida #scrunchieĪ post shared by ☆ kaitlyn ☆ on at 8:26am PDT.She uses catchphrases that I won’t bother listing because I can’t even begin to understand them, and she appears to spend most of her time at the beach, somehow. She uses VSCO (obviously), posting photos of herself in long T-shirts, hair scrunchies, shell necklaces, and Birkenstocks carries a particular water bottle and metal straws in her Swedish backpack and has a particular love of sea turtles. Many articles I’ve read describe her as nearly always white and often blond. Which just goes to show that if you blink-or, heaven forbid, age-you might miss something.Ī quick summary of the VSCO girl: she’s young (teenager and younger), affluent, trendy. A few weeks ago I wrote an article about why you should probably be on VSCO, completely sidestepping perhaps the most important storyline consuming news about the app at the moment: the VSCO girl.ĭon’t know who she is? I didn’t either, until I was bombarded with no less than five articles in one day about the meme-worthy sensation, mostly from parenting blogs written by mothers trying to keep up with their kids’ ever-shifting interests.